Maximizing engagement on a corporate video is difficult. Capturing attention and keeping it is an art. Every target audience is different. An effective corporate video should build, maintain, and grow a brand’s memory in the viewer’s mind. In addition, every corporate video has a purpose behind it.
As you plan and assemble your next video content piece, here are some corporate video tips to remember.
A well-researched video is essential
Millions of videos fill the Internet. Many are broad, borderline copycat videos that are not original or engaging. Be sure to research your video, provide a unique point of view, and offer specific solutions to specific problems your viewer cares about. Make the most valuable video possible that will be watched many times in the years to come.
Your video script should be detailed
No one wants to waste time when they start shooting. That time costs money. Beforehand, script every detail. Identify the shots. Ensure you know what you will film.
Have the dialogue written out and approved. Never improvise a corporate video. If you do, you’ll have meandering content you wish you had done differently. A cohesive corporate video takes planning.
Hire a corporate video production company
Making the best corporate video requires a specific skill set. Don’t try to film and edit a video like this without a corporate video production team.
A corporate video expert skilled in video production provides knowledge and experience to help you produce the desired results. It’s short-sighted and a waste of time to cut corners by not hiring a professional to do this extremely important job.
Capture the attention of your audience with effective visuals
You may have the best dialogue ever prepared for your corporate video with concise, engaging points, but what a viewer is looking for is an effective visual. Consider the visual pace and what you can do to increase excitement.
Edit graphics together, and you can splice them alongside the footage you shoot. Consider animations and illustrations that emphasize and reinforce your video’s purpose.
Don’t include off-topic material in your video
Have a succinct video. The longer your video is, the more likely you are to lose attention. If a long video is necessary, it does not mean you should not do it. Cut off-topic material whenever possible. Don’t waste viewers’ time. This is where planning to hone your message and pair it down to its essentials is necessary to create a corporate video.
Corporate videos should minimize distractions
For the people featured in your corporate video, have them look and act naturally and avoid distracting gestures. Don’t choose a distracting location. Plan your shots to minimize background distractions. Ensure what’s being worn on camera is in line with your messaging and does not distract.
Invest in high-quality equipment and tools
Corporate videos have to look amazing. This means proper lighting, excellent sound quality, and high-quality editing. Ensure you have a premium camera, editing software, and professional-grade lighting and sound equipment when filming. Without the right tools, you will end up with a cheap-looking video that no one will want to watch and that you won’t be proud of.
Focus on your target audience, not everyone
Zero in on your audience. Know their tone and language, what colours they like, how they dress, their habits and lifestyles, and more. The more researched you are about your target audience, the more you can appeal to them through your corporate video. Create intimacy with your audience by displaying many of their characteristics in your video delivery.
Create a story that shows rather than tells
Tell your audience something and they may or may not remember it. Show it to them, however, and you might be able to cut through the noise and have them remember. For a complex product, show them rather than detailing features without emotional attachment. Tell a story about the purpose of your video and what you want to communicate.
Provide evidence to support your claims
Unless you are aiming for pure storytelling – which is the right move sometimes – a corporate video may include claims and sales-friendly statements to get people interested in you. Like other types of content, have evidence to support a claim in your corporate video. Mention a study or a link to one. Include motion infographics to visualize a point. Search for data that backs up your message.
Communicate your brand
Your corporate video will communicate a message to the world about your culture, perspective, and values. This is done with colours, language, visual rhythm, and decisions made about how the video is shot and edited. Consider what a viewer is getting from your brand.
Find ways to assure your viewers that you’re a trustworthy brand. Look at ways to make your brand resonate with your target audience.