Form

The logo is made up of clean font and illustration, structuring and boundlessness, motion and stillness. The core and lines are portrayed over an equally sided space that holds the structure without jeopardizing its freedom. In fact, the central part of the whole logo is tied upon a circle. Being the anchor point, the circle beats out lines that are grouped into bundles shining powerfully together.

 Color

Its eye-friendly light blue color is selected to demonstrate the openness and transparency of the entire logo body and to maintain its human touch. In addition to its peacefulness, the white color is voicing out impressively the blue space with denial to all boundaries.

Overall image; visually, the logo is quite intense. The intensity is meant to reflect the richness of values of Foundation For The Future and to serve as a well-built mark of recognition for the foundation. The logo also enjoys flexibility that allows its implementation as a visual hallmark on any item of interest. This easily applicable identity is inevitably necessary to secure visual consistency for Foundation For The Future.

In summary, this logo matter creates a positive energetic visible substance that is easily, quickly and viably recognisable.

 Logo Story

Based upon the foundation's mission, the whole logo structure is anchored in the circle. Being the core, Foundation For The Future is supporting the domestic CSOs' democratic and freedom initiatives to stream out as an active wave of change.

Individuals and societies are represented as bundles of light with different sizes shining together within the same space accepting their diversity, respecting each others' rights and following the same rules. All bundles are empowered enough to radiate and voice out with denial to all boundaries.

Stemming from the Foundation For The Future’s strong network, the bundles of light are radiating out and into the core circle simultaneously. On one hand, this illustrates how the Foundation builds its strong network with domestic CSOs, on the other hand, it positions the Foundation For The Future as a hub for interaction among those organizations.

Then, the logo is embedded within a square, a firm and accountable shape that is equally sided to illustrate fairness and equality. The square's color is light blue to signify the openness of the sky and the transparency of horizon. It is the color of the bright future with no limitations.

To download the logo in English click here:
FFF English Logo

To download the logo in Arabic click here:
FFF Arabic  Logo

To download the logo in English and Arabic (PDF Format) click here